We were speaking with a crowdfunding site that had 4-minute, mediocre campaign videos. With a given video production budget, spread out over four minutes, the quality is not going to be as high as if that same budget was compressed in a 60-second spot. We recommend 30-60 second videos so clients make a fantastic first impression. Plus, audiences prefer short videos for the initial introduction. Call Elevator Expressed today and make your pitch a masterpiece!
Crowdfunder.com, which places the video module above Slideshare on its website, says:
“Your video is one of the most effective ways to tell your story. Tell us about the problem your business solves and include a demo of your product or service if applicable. Whenever possible, feature yourself and your co-founders in the video as an opportunity for supporters to meet the real people behind your company.”
Elevator Expressed tries to include a C-level executive in every video for this reason. It is not enough to have a talking head for the entire video, but a short segment should be dedicated to the Company’s management speaking directly, with the rest being a professional voice over.
The soft launch is underway with the first investor video production nearly complete. A couple more custom, animated pitch videos are in the early stages of development.
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